Seven Tips for Choosing a Digital Rights Management Vendor

To provide for the considerable needs of copyright holders and enforcing licensing agreements, a number of DRM vendors have sprung up. Like any key partnership choice, a major decision facing content providers is who can deliver the best DRM solution for them.

If you’re wondering what kind of factors you should be taking into consideration in that decision-making process, here are some tips for choosing between DRM vendors.

1. How long has the company been in business

Facebook, Google and Twitter are all younger than your average college student and start-ups are some of the most striking features of the tech revolution, but when it comes to security and the protection of what’s most important for your business, there’s something reassuring about the stability of a company that’s been around since the beginning.

2. Capability of supporting all content formats

Compatibility issues across various formats and codecs can cause nightmares for digital content providers. For any effective DRM system, there has to be interoperability and easy functionality between content formats across iOS, Android and Windows OS, allowing for seamless dynamic content conversion.

3. Having a proven track record of large deployments

When looking at DRM vendors, like any major vendor, one of the first things to investigate is how they’ve coped with similar clients. Not only will this give an insight into how they go about their business but also how they deal with various enterprise sizes. Scalability is much talked about but hard to implement and finding a vendor with proven abilities to scale up rapidly and meet live event user bursts is crucial.

4. Providing full multi-DRM support

Along with the Marlin DRM system, of which Intertrust was a founding partner, there are four other major DRMs created by the dominant tech players: Google’s Widevine, Microsoft’s PlayReady, Apple’s FairPlay and Adobe’s PrimeTime. For any DRM vendor to be able to provide a fully holistic DRM solution to their client, they must be able to offer support for all of the major systems; otherwise, the client will be facing major compatibility and operational issues in the future.

5. Flexibility of application

The advantages of a cloud-based solution versus running on premises should be fairly apparent by now for most organizations. The CAPEX and OPEX expense of maintaining hardware, along with all the associated maintenance headaches and upkeep costs are non-issues. Support engineers out in a hurry to fix a hardware issue isn’t a good use of their time.

6. Compliance with MovieLabs Enhanced Content Protection specification

When choosing a DRM vendor, another important deciding factor is what the major film industry players think. The big Hollywood studios demand enhanced security to guarantee the protection of premium UHD/4K content. The compliance with these specifications, advanced copy protection and ability to encrypt content along with our forensic video watermarking are among the reasons why all major Hollywood studios have accepted our DRM system for their digital content.

7. Simplifying your processes

Digital content providers come in all shapes and sizes, but one of the biggest impacts on their bottom line, no matter their size, is developer hours. By delivering the licenses required by all devices, Intertrust’s ExpressPlay DRM makes it much simpler for developers by removing the need to create custom logic to cater for different devices and operating systems (and their various versions).

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